Alexandre
James Harden, one of the NBA's biggest stars, has made a name for himself by unveiling his brand-new, highly customized Maserati MC20 on his social networks. If Harden, known for his exploits on the parquet and his legendary beard, was expected to display his particular style on a car, nobody expected such a fusion.
This is no ordinary Maserati MC20. This car has been specially customized in the colors of the V9 Harden sneakers, a new pair launched by the basketball player in partnership with Adidas. The logo Maserati has been replaced by the V9 logo, a nod to the star's shoes, which are available under the name "Metamorphosis". This customization, which features the Semi Court Green hue, recalls not only the style of his shoes, but also the look of their sculpted design, where Adidas' famous three stripes are reflected in the car's graphics.
Harden didn't just pose with his car. On his Instagram and X accounts, he shared videos and photos, including a shot outside the Four Seasons Hotel in Atlanta, where the car almost seems to glow thanks to its metallic finish. And if you ask yourself the question, "Can an American basketball player really get into a Maserati MC20?", the answer is yes. Even with his impressive height, James Harden seems perfectly at ease behind the wheel of his car, although one imagines that access to the cockpit must not have been without difficulty for him.
The Maserati MC20, with a base price of around 300,000 euros, is far from an ordinary car. Its 3.0-liter Nettuno V6 engine, capable of delivering up to 630 hp, enables this supercar to reach 100 km/h in less than three seconds, and cruise at 325 km/h. A performance that echoes James Harden's speed and agility on the pitch.
While Ferrari seeks to contain the sometimes eccentric demands of their customersMaserati doesn't seem to be opposed to this kind of unique customization. This gives Maserati a great deal of visibility, especially with a public that not only follows NBA performances.