Alexandre
Maseratiwhich is going through a difficult period marked by a drastic drop in sales and production in 2024, is initiating a strategy to readjust its prices by 2025. As the Trident brand struggles to regain its footing after a complicated 2024, price reductions on several flagship models seems to be the answer to this unprecedented crisis.
As a reminder, Maserati production figures for 2024 are cause for concern. In fact, the Mirafiori plant, dedicated to the Granturismo and Grancabrio, saw production fall by 74 %, while the Modena plant, dedicated to production of the MC20, dropped by 79 %. Total Maserati production fell by 64 %, with only 9,760 cars produced, compared with 27,166 in 2023. This spectacular decline has dramatic consequences for the brand, which has recorded a decline in sales of 57 % in 2024. " The problem is marketing. We lack prospects and leads. "said former Stellantis CEO Carlos Tavares about Maserati sales.
Price cuts to boost sales?
Faced with this critical situation, Maserati has decided to react by lowering prices on certain models in its 2025 range. One of the major announcements concerns the Grancabrio: the version equipped with the 490 hp Nettuno V6 engine is now offered at €169,000. But the price cuts don't stop there. According to our research, Maserati has also made significant reductions on other models such as the Grecale Folgore, Granturismo, Granturismo Trofeo, and Grancabrio Trofeo, with reductions of up to 11% on these vehicles.
In the eurozone, the declines are particularly marked for models such as the Maserati Grecale Folgorewhich sees its price drop by 11 %, from €125,850 to €111,350. The Maserati Granturismowhich is also down 11 %, now stands at €160,650, compared with €181,350 in 2024. The Maserati Grancabrio 2025 comes in at €169,550, a much more attractive offer than previous versions.
In our opinion, this is a welcome reduction. A Maserati Granturismo for €160,000 makes sense, since in 2015 the old Maserati Granturismo S started at €130,000, and the 460 hp Granturismo MC Stradale started at €155,000. The current generation is therefore more luxurious and more powerful for almost the same price as the previous generation.
However, this price readjustment has not (yet?) spread to all markets. In the UK, only the Maserati Grecale Folgore benefits from a price cut of 10 %, while prices for other models, including the Maserati Granturismo and Maserati Grancabrio, have yet to be released. In the U.S., the Maserati Grecale will see a price cut of 2.5 %, but prices of other models for 2025 have yet to be confirmed. In Japan, on the other hand, only the Grecale benefits from a drop of 4 %, but other prices remain unknown.
The price cuts on Maserati's 2025 models are a logical response to the crisis facing the brand. It remains to be seen whether they will be enough to turn the brand around in the long term. Only time will tell.
Prices in euros (in France)
| 2024 | 2025 | Evolution | |
|---|---|---|---|
| Maserati Grecale | 90 800 € | 91 700 € | +1% |
| Maserati Grecale Folgore | 125 850 € | 111 350 € | -11% |
| Maserati Grecale Trofeo | 121 600 € | 127 600 € | +5% |
| Maserati Granturismo | 181 350 € | 160 650 € | -11% |
| Maserati Granturismo Folgore | 196 950 € | 199 950 € | +1,5% |
| Maserati Granturismo Trofeo | 225 650 € | 201 200 € | -11% |
| Maserati Grancabrio (new) | / | 169 550 € | |
| Maserati Grancabrio Folgore | 208 850 € | 208 850 € | 0 |
| Maserati Grancabrio Trofeo | 234 550 € | 210 100 € | -11% |
Prices £ (UK)
| 2024 | 2025 | Evolution | |
|---|---|---|---|
| Maserati Grecale | £ 70,925 | £ 71,310 | +0,5% |
| Maserati Grecale Folgore | £ 109,905 | £ 99,000 | -10% |
| Maserati Grecale Trofeo | £ 102,480 | £ 102,775 | = |
| Maserati Granturismo | Not communicated | Not communicated | |
| Maserati Granturismo Folgore | Not communicated | Not communicated | |
| Maserati Granturismo Trofeo | Not communicated | Not communicated | |
| Maserati Grancabrio (new) | / | Not communicated | New |
| Maserati Grancabrio Folgore | Not communicated | Not communicated | |
| Maserati Grancabrio Trofeo | Not communicated | Not communicated |
Rates $ (United States)
| 2024 | 2025 | Evolution | |
|---|---|---|---|
| Maserati Grecale | $ 78,500 | $ 76,500 | -2,5% |
| Maserati Grecale Folgore | $ 109,000 | $ 109,000 | = |
| Maserati Grecale Trofeo | $ 110,200 | $ 109,000 | -1% |
| Maserati Granturismo | $ 158,000 | Not communicated | |
| Maserati Granturismo Folgore | / | $ 192,000 | |
| Maserati Granturismo Trofeo | $ 190,000 | Not communicated | |
| Maserati Grancabrio (new) | / | Not communicated | |
| Maserati Grancabrio Folgore | / | $ 205,000 | |
| Maserati Grancabrio Trofeo | $ 203,000 | Not communicated |
Japan rates
| 2024 | 2025 | Evolution | |
|---|---|---|---|
| Maserati Grecale | JPY 11,850,000 | JPY 11,380,000 | -4% |
| Maserati Grecale Folgore | Not sold | Not sold | |
| Maserati Grecale Trofeo | JPY 16,830,000 | JPY 17,110,000 | +1,5% |
| Maserati Granturismo | JPY 24,440,000 | Not communicated | |
| Maserati Granturismo Folgore | Not sold | Not sold | |
| Maserati Granturismo Trofeo | JPY 29,980,000 | Not communicated | |
| Maserati Grancabrio (new) | / | Not sold | |
| Maserati Grancabrio Folgore | Not sold | Not sold | |
| Maserati Grancabrio Trofeo | JPY 31,200,000 | Not communicated |