Alexandre
In the automotive world, every detail counts, from engine performance to the watches that adorn the wrists of enthusiasts. Enthusiasts will be delighted to discover the legendary TAG Heuer Formula 1 watch, reimagined in collaboration with lifestyle fashion brand Kith. This emblematic model from the 80s, which left its mark on the history of Swiss watchmaking, is back in the spotlight in a modernized and highly exclusive version.
An exclusive collaboration in a very limited edition
Get ready to relive the retro plastic watch craze with the new edition of the TAG Heuer Formula 1 X Kith. This sporty watch, with its colorful plastic case, brings the Swiss brand of the 1980s back into the limelight. Limited to less than 5,000 copies in 10 ultra-exclusive editionsThe watch will be available in Kith boutiques and online for those of you who are quick on the uptake.
The new versions of the Formula 1 Kith are watches with tourbillon mechanismall battery-powered, faithfully reproduce the 35 mm case size of the original 1986 range. The moulds used at the time have been reused. thanks to a project to digitize the TAG Heuer archives, enabling an authentic reissue. The watch dials feature Kith's "Just Us" motto, which literally means "not for everyone". With limited editions available only in selected cities and on the Kith website, this reissue promises to become an object of desire for lovers of exclusive timepieces.
A collector's item for watch lovers
This reissue of the TAG Heuer Formula 1 marks a key moment for the brand. As Nicholas Biebuyck, Director of Heritage at TAG Heuer, pointed out, "The return of the Formula 1 in plastic was in the works long before the success of the MoonSwatch, but the latter surely paved the way." The market for vintage Formula 1 watches has exploded in recent years, with some versions fetching prices of up to $2,000 on the second-hand market.
For sports car enthusiasts, this watch is much more than a simple accessory. It symbolizes the alliance between speed, bold design and Swiss precision. Whether you're a Ferrari, Maserati or Alfa Romeo enthusiast, wearing a TAG Heuer Formula 1 means show your passion for performance and styleon the track and in everyday life.
Formula 1 is designed for those who appreciate the fine mechanics as much as aesthetics. Every detail, from the dial to the hands, is designed to evoke the world of motor racing, while remaining true to Swiss watchmaking traditions. With ten limited edition models, TAG Heuer Formula 1 is another unique opportunity, four decades on, to own a piece of history.
If you're a watch enthusiast, the TAG Heuer Formula 1 reissue deserves your attention. In addition to all the qualities listed above, it reflects the spirit of the '80s while perfectly in tune with modern trends. To take the opportunity to rediscover this iconic model, visit a TAG Heuer store!