Lamborghini postpones the launch of its 100 % electric car: "the market isn't ready".

Lamborghini has just surprised everyone by announcing the postponement of the launch of its first electric 100 % model. After presenting the Lamborghini Lanzador concept last yearItalian manufacturer pushes back the launch of its first all-electric vehicle to 2029. This announcement comes at a time when several of its competitors, such as Ferrari and Maserati, are getting ahead of the game with electric models.

The Lanzador concept: ambitious, but not just yet

When it was unveiled, the Lamborghini Lanzador concept dazzled the public with its bold design, inspired by the Urus coupé and the Countach LPI 800-4. This model, which was intended to be a foretaste of Lamborghini's electric futureseemed to be paving the way for a 4-seat sports coupe. However, production of this vehicle has now been postponed until 2029. Lamborghini justifies this decision by a market not yet ready for electrification in the luxury sports car sector.

A different strategy from Ferrari and Maserati

Lamborghini stands out from its two Italian competitors, Ferrari and Maserati. Ferrari plans to launch its first electric 100 % model as early as 2025, while Maserati is also moving ahead rapidly with its electric Folgore range. Lamborghini prefers to err on the side of caution and wait until the market is ready for its electric models.

Lamborghini CEO Stephan Winkelmann explains that the brand takes the time to observe market and regulatory developments, including future European Union decisions on synthetic fuels and bans on internal combustion engines scheduled for 2035. Lamborghini therefore seems to be taking a more measured approach and is not rushing into anything.

PHEV and synthetic fuels in the spotlight

For several years now, the brand has turned to the hybridization of its modelswith plug-in hybrid versions of the Urus SE, the Revuelto and the latest model, the Temerario. These vehicles have already met with great commercial success, as shown by the latest figuresand are leading the way in orders for the next few years. For Lamborghini, the hybrid seems to be the ideal compromise between performance and respect for ecological requirements, while preserving the soul of its sports cars.

Lamborghini's strategy reflects a great deal of thought about the brand's future. The automaker prefers to rely on synthetic fuelsan alternative he considers more appropriate for his sports cars. According to Winkelmann, Lamborghini's aim remains to offer its customers a unique experience, defined not just by technology, but by the emotion of driving its cars. Food for thought...