Alexandre
In 2024, Lamborghini reached a historic milestone with a total of 10,687 cars delivered, an increase of 6 % compared to 2023. This year marks the best annual result in the brand's history, reinforcing its position as one of the undisputed leaders in the luxury supercar segment, just behind Ferrari.
Sales up in all regions
According to figures released by the brand, Lamborghini achieved balanced growth across its three main sales regions:
- EMEA (Europe, Middle East, Africa) 4,227 cars delivered (+6 %).
- Americas 3,712 units (+7 1TP3Q).
- Asia-Pacific (APAC) 2,748 deliveries (+3 %).
This consistent regional performance is the result of strong demand, year after year, for the brand's iconic models, notably the Revuelto, Huracán and Urus.
Figures by country
Among the individual markets, certain countries stand out in particular. Here are our exclusive figures for Lamborghini's top customer countries:
- United States : With 3,510 registrationsthe United States remains Lamborghini's largest market, recording an increase of 23 % compared with 2023. This performance consolidates Lamborghini's position against rivals such as Ferrari.
- Germany : Lamborghini has sold 1,114 carswith an increase of 17 %. This success reveals the continuing enthusiasm of German customers for Italian supercars.
- Japan : With 821 registrationsJapan posted impressive growth of 31 %. The country confirms its role as a strategic market for the brand.
- Italy : In Lamborghini's homeland, sales reach 479 unitsan increase of 24 %underlining Italians' strong attachment to their national flagship.
- United Kingdom : With 795 sales (+17 %), Lamborghini made good progress in a market marked by economic uncertainties.
| Country | 2023 | 2024 | Evolution |
|---|---|---|---|
| United States | 2862 | 3510 | 23 % |
| Germany | 949 | 1114 | 17 % |
| Italy | 385 | 479 | 24 % |
| Japan | 628 | 821 | 31 % |
| United Kingdom | 681 | 795 | 17 % |
| Australia | 241 | 257 | 7 % |
| Switzerland* | 221 | 252 | 14 % |
| France | 94 | 107 | 14 % |
*Figures over 11 months, from January to November.
By observing the evolution of registrations month by month, we note that 2024 could have been even better if Germany had maintained a positive trend. Indeed, registrations in this country seem to have collapsed in the second half of 2024. This could correspond to the date of presentation of the Temerario and thus to the switchover of Huracan orders to the new model. Unsurprisingly, most of the volume is generated in the United States, a country that posted an excellent performance in the second half of 2024.
Lamborghini's flagship models
La Revueltothe brand's first V12 HPEV hybrid supercar, played a central role in 2024. Since its launch in March 2023it has become a worldwide success, with full order books until the end of 2026.
La HuracánWith its many different versions (EVO Spyder, Tecnica, STO, Sterrato), this model continues to make a name for itself, even though it's nearing the end of its production cycle. Its successor, the Temerariopresented in August 2024, has already aroused a great deal of interest and will be tasked with doing at least as well, if not better, than the Huracan.
The Urus SEthe plug-in hybrid version of the iconic SUV, has also helped strengthen Lamborghini's position in the super SUV segment.
Outlook for 2025
After this exceptional year, Lamborghini can look forward to 2025 with confidence. The brand can reach 11,000 registrationsThe range includes a 1000 Revuelto, 4000 Temerario and 6000 Urus. Remember that the 4th model is not yet available. because postponed to 2029.