Alexandre
After the Q3 2024 figuresFiat continues to see its registration figures fall in Europe and Turkey, despite some positive signs in its key Brazilian market. In October 2024, the Italian brand shows striking contrasts While Brazil continues to consolidate its pillar position, Italy, once Fiat's stronghold, is sinking further.a worrying step backwards.
Brazil: unwavering support
The Brazilian market once again proves to be the anchor of stability for Fiat. With 51,951 registrations in October, the country posted growth of 9.81 % compared with 2023Brazil has become an essential part of Fiat's monthly balance sheet. The country now accounts for around 50 % of the automaker's sales volumes, enabling Fiat to hold up despite sharp declines elsewhere. This support is crucial for the brand, which is struggling in other regions.
Italy: a worrying situation
Fiat in Italyits home market, is finding it increasingly difficult to maintain its position as runner-up. With a decline of 13.52 % over ten months, the situation is getting worse by the month. Although Fiat retains a significant market share, it is under pressure from competitors such as Toyota and Dacia, who are gaining ground. Italians' choice of foreign models is a wake-up call for Fiat, which may have underestimated the impact of its current range on this domestic market.
Turkey: a predictable descent
In Turkey, which remains one of Fiat's most important markets, the situation remains alarming. The down 28.92 % over 10 months reflects a stable but steep fall. The lack of renewal of popular models, such as the Tipo, and intense competition on the Turkish market are taking their toll.
Germany and France: gradual setbacks
In Germany and Francethe negative trend is also confirmed, with decreases of 19.63 % and 11.60 % respectively from January to October 2024. Continental Europe, which has long been a strong market for Fiat, is becoming an increasing challenge, as the brand has failed to appeal to these markets with its latest electric models such as the 500e.
A race against time
All in all, In the first 10 months of 2024, Fiat posted a decline of 4.04 % in its five main markets. This balance sheet is far less catastrophic than it could be, thanks to Brazilian performances. However, the automaker knows that its current situation remains fragile. Fiat is counting on the arrival of the Grande Panda, whose the first models will roll off the production line in November 2024. What's more, rumors suggest that the next big model of 2025 could be an SUV, the Fastback, rather than the long-awaited Multipla.
Scrooge manages to sink an impressive number of brands in record time! I hope the Chinese pay him handsomely, in addition to his remuneration at Stellantis!
How could Fiat choose to abandon the B segment, that of the Fiat 127- Uno-Punto and Grande Punto, a segment that has always been Fiat's national and international workhorse? In doing so, Fiat has shot itself in the foot and made a huge gift to rival generalists, who weren't asking for so much. Fiat's decision is a textbook case!
The Grande Panda is in the B segment, but in fact the brand has abandoned this segment for too long. At the very least, Fiat needs to be continuously present in the A, B and C segments, and you can't stop a model without developing its successor and abandoning customers.
Fiat is offering more and more electric models, such as the 500e, 600e and Grande Panda, but these models only account for 13% of sales in France (and probably no more in Italy).
So it's hardly surprising that sales are down, as there are still many disincentives to buying an electric car.
The Fiat Punto should still exist (and not the big Punto or anything else!).
The Polo and Golf didn't change their names... It didn't hurt!
The Tipo too... Just like the Croma and the panda (and not yet a disgusting suv called grande panda...).
Fiat is finished, and that's very sad, because with the Tipo, they were the last, along with Dacia, to make an essential car, which should be the norm these days.
Adieu Fiat, je t'ai pourtant aimé 💔