Alexandre
Unsurprisingly, 2025 is off to a bad start for Fiat. After a year 2024 already marked by a downward trend in several of its key markets, the Italian brand is struggling to turn its fortunes around, and this may well continue for some months to come. Indeed, sales figures for the first month of 2025 are hardly more encouraging, with one notable exception: Brazil.
As a reminder, In 2024, Brazil, Italy, Turkey, Germany, France and the United Kingdom accounted for three-quarters of Fiat's worldwide sales. These six markets are therefore crucial indicators of the brand's health. While Brazil posted an increase of 11% in January 2025, the situation is quite different in most other European countries, where results are particularly worrying.
| Country | 01/23 | 01/24 | 01/25 | Evolution % |
|---|---|---|---|---|
| Brazil | 28586 | 30850 | 34356 | 11% |
| Italy | 17932 | 15893 | 15901 | 0,05% |
| Turkey | 6746 | 7611 | 4054 | -46% |
| Germany | 3970 | 4500 | 2399 | -46% |
| France | 2354 | 3205 | 1726 | -46% |
| United Kingdom | 1763 | 1097 | 1428 | 30% |
| Japan | 329 | 254 | 250 | -1% |
| United States | 34 | 61 | 143 | 134% |
| 61714 | 63471 | 60257 | -5% |
In Italy, the situation is stable, with sales close to breakeven (+0.05%), but France, Turkey and Germany saw significant declines of -46%. Only the United Kingdom showed a positive trend, with sales up by 30%.
Fiat's lacklustre results are mainly due to the plummeting performance of some of the brand's iconic models. In Turkey, the decline in sales of the Tipo model is particularly marked, while in France and Germany, it's the electric Fiat 500 that's suffering following the drop in subsidies for the purchase of electric cars, which were significantly higher in January 2024.
In Italy, on the other hand, the Fiat Panda continues to dominate sales with over 13,000 registrations. out of a total of 15,901 for January 2025. Yet another sign that Fiat needs to position itself with a popular model around the €15,000 mark.
Overall, these six main markets account for three-quarters of Fiat sales, the brand starts 2025 with a decline of -5%. This is still modest compared with losses in other countries, but once again, it's Brazil that makes up for it.
However, all is not lost. Fiat's salvation will undoubtedly lie in the new Grande Panda, of which the 100% electric version will finally arrive in dealerships in March 2025followed by a hybrid version in April/May 2025. This new offering could give the brand a boost, particularly in European markets. The launch of the Grande Panda is scheduled for the second half of 2025 in Japan.
While the first half of 2025 is likely to remain difficult for Fiat, the second half of the year could offer a trend reversal thanks to the Grande Panda. To be continued
People are gradually realizing that outside Brazil it's becoming recycled Peugeot...
The 600 is less appealing than the 500X. Only available with PSA engines.
The Tipo underwent a Tavarian price hike and was withdrawn from the catalog for a long time. Now only available in diesel.
The 500 is available only in electric version. The upcoming internal combustion version won't even have a turbo...
Unfortunately, steadily declining sales figures come as no surprise.
Fiat totally got f.cked up with its strategy. I am wondering when the Fiat CEO will be fired. The new Fiat 600 is a total failure, small, expensive, and no Fiat engines are assigned to it. Noone cares that sick PureTech. The Panda still holds however it is getting more obsolete day by day. The new Grande Panda, how to say, like an average korean SUV. Where is the legendary Grande Punto? Fiat ceased the Punto, while Peugeot flies with the 208, Renault with the Clio.....
Unfortunately, electric cars are struggling to find new buyers.
Stellantis was very late in realizing that the excellent Fiat 500e needed a hybrid model, and that its high price was an obstacle, government subsidies or not.
The Fiat Panda (Pandina) is a hit in Italy because it's the ideal small city car, practical and inexpensive.
But why isn't the Panda (2012 model) more present in other European countries? Europeans complain about offshoring, but when a product is made in a Western European country, they still prefer to buy from competitors whose products are made much further away, with all the negative consequences for the economy. "Buying local" should not be limited to the fruit and vegetable aisle...
Fiat is paying for the Marchionne years. No or little investment for nearly 10 years, that's what it gives. If you want to offer something new, you have to start from a PSA base. The big Panda is the best example. And the poor 500 was left to fend for itself for 4 years.
These statistics dont add Up.The article claims that the named countries accounted for 75% of Fiats global sales.A very doubtful claim.These figures dont include Argentina where Fiat sold over 47000 cars in 2024 and 9319 in january 2025.It serms ludicrous to talk about decline excluding FIATS third biggest market which is up 78% yesr on year or is there another agenda.
Hello. Thank you for your very pertinent comment. Indeed, if I take into account the 1.2 million units in 2024, then the countries in the article represent 75% of sales. I promise to add Argentina to the next figures. Have a nice day!