Ferrari starts selling fewer cars?

Ferrari seems to be showing a trend reversal in its sales figures. Taking January and February 2025 together, the prancing-horse brand recorded a 16 % drop in sales compared with the same months of the previous year. While this may seem worrying at first glance, a closer look at the figures shows a more nuanced picture and suggests that this decline could be voluntary.

Down on the previous year

This had been seen from January and it continues. Ferrari's total worldwide sales for January and February 2025 amount to 1,106 vehicles, a figure down on the 1,318 units sold in January and February 2024. The decline is particularly marked in the United States (-16 %) and Germany (-20 %), markets that historically account for a significant proportion of Ferrari sales. The UK, meanwhile, saw a spectacular fall of 32 % over the same period, reaching its lowest level in two years.

However, France and Italy are holding up well. France saw an interesting increase of 112 % over the period, while Italy, despite a slight drop of 5 %, maintained its position among Ferrari's top four markets.

	01/25	02/25	Total	Change previous year
United States	175	261	436	-16%
Japan	67	119	186	-9%
Germany	131	140	271	-20%
United Kingdom	58	13	71	-32%
Italy	81	61	142	-5%
France	21	49	70	112%
			1106	-16%

To compare with 2 years ago, in January and February 2023, for the same countries, Ferrari had registered 1092 cars, an increase of 1 %.

A sign of transition or a desire to limit production?

This drop in sales is not necessarily a sign of Ferrari's inevitable slowdown. Indeed, the Italian brand seems to be opting for a more selective and controlled approach to production. In 2024, Ferrari well over the 13,000 sales marka record performance. However, that year saw a slowdown in sales growth compared with previous years, a phenomenon that could indicate a change in strategy.

Ferrari may want to limit its annual production to maintain the exclusivity of its models, a policy that could be reinforced in 2025. In fact, despite lower sales figures in January and February, the brand plans to the launch of six new models this yearThese include updates of the Ferrari 296, SF90 and Roma, as well as an all-electric version, a hybrid SUV and potentially a new SP4. These new releases could be seen as steps towards renewing the range without massively increasing production volume.

It is also plausible that Ferrari has decided to slow down the pace of sales to avoid exceeding the symbolic threshold of 14,000 units, a number that the company seems determined to maintain in order to preserve its image. The hypothesis that the brand is seeking to reduce its sales in a controlled way could explain the slight drop of 10 % recorded in January 2025 compared with the previous year. This strategy would aim to avoid market saturation while maintaining the value of its models.

The manufacturer is forecasting an increase in revenues, targeting sales in excess of 7 billion euros, i.e. growth of at least 5 % over the previous year. Stay tuned!