Alexandre
Ferrari is preparing the launch of a major model in its history with the presentation of its first all-electric car, scheduled for October 9, 2025. This is a key moment for the Italian brand, whose combustion engines are the lifeblood of its cars. However, as Ferrari prepares to take its first steps into the electric world, uncertainties remain over the model's reception.
Back in 2021, Ferrari had announced plans to launch a 100 % electric car by 2025, making this transition part of its 2022-2026 strategic plan. This plan targets a split of 40 % combustion cars and 60 % hybrid and electric cars by 2026. However, Ferrari does not intend to make a total "transition" to electric, but rather an "addition" to its offering. Ferrari CEO Benedetto Vigna clarified: "We're not talking about an electric transition, but about additions" to its catalog.
The biggest challenge lies in Ferrari's ability to maintain its heritage while meeting the demands of the electric vehicle market. The aim is to produce a model that does not abandon the exceptional driving sensations offered by its combustion-powered cars. One of Ferrari's greatest challenges will therefore be to combine the performance of an electric motor with the unique experience that characterizes its cars. This technological adventure will take place in the brand-new Ferrari E-Building in Maranello, a 42,500 m² space dedicated to electric technologies.
However, the brand is not hiding its concerns. In its latest report to investors, Ferrari emphasized the uncertainty surrounding this new stage. The brand specifically mentioned in its notes, "The integration of hybrid and electric motor technology into our product portfolio may have an impact on the overall driver experience compared to the combustion engine cars of our historic models, and the long-term reaction of our customers to these new technologies, particularly with regard to fully electric models, remains unknown."
This uncertainty is not limited to the technology itself, but also concerns the impact on the residual value of the cars. Ferrari warns: "While we plan to continue pricing our cars appropriately in order to recoup the investments and expenses we are making to integrate electric and other advanced technologies into our cars, we cannot be certain that these expenses will be fully recouped or that they will be recouped with the desired margins. In addition, this transformation of our cars' technology may create risks and uncertainties with regard to the impact on the driver experience and the potential obsolescence of key components, which may affect the residual value of our cars over time."
The luxury electric car market is still relatively young, and Ferrari seems cautious about the future of this segment. Competition is fierce, and it's clear that brands like Maserati have struggled to establish themselves in this niche. Ferrari is also aware that demand for high-end electric cars could increase, but at a slower pace than for electric cars aimed at the general public. Finally, as Ferrari points out: "If the design of our future models does not respond to the changing tastes and preferences of our customers and potential customers, or to the appreciation of the general public, our brand could suffer and our sales could be affected".