Ferrari: on course for another record year in 2024! The latest figures

Ferrarithe jewel in Italy's automotive crown, continues its impressive run in 2024. The luxury brand seems well set to rust another record year. As the year draws to a close, the first figures reveal significant progress for Ferrari.

Continued growth despite a slight slowdown

Since the start of 2024, Ferrari has posted solid performances in its main markets. The brand continues to grow, particularly in the key markets such as the United States, Japan, Germany and Italy. In January-November 2024, Ferrari sold 6,811 units in these 4 countries, representing a increase of 12 % compared with the same period last year.

• United States Ferrari registers an increase of 7 % with 3,097 units delivered, a crucial figure, especially with strong competition from Lamborghini, which is rapidly gaining market share in the United States.
• Japan A slight increase of 3 %, with 1,334 units sold, an important market for Ferrari, not least because of its loyal clientele and the popularity of hybrid and luxury models.
• Germany The strongest performance, with a spectacular increase of 31 % to 1,654 units, demonstrating a real appetite for Ferrari in this region.
• Italy Ferrari's home country continues to post solid growth of 16 %, with 726 units sold, a sign that the brand retains its appeal with Italian customers.

Although sales in China declined in the third quarter, which slightly affected overall resultsThese performances in traditional markets have enabled Ferrari to maintain a positive course for 2024.

Ferrari's strategy: profitability rather than quantity

Although she managed to almost double sales in 10 yearsFerrari is not simply looking to increase its sales volumes, but to preserve its image of exclusivity and luxury. In 2024, the brand announced that it had voluntarily reduced deliveries by 2.2 % in the third quarter to maximize profitability, focusing on the most profitable markets and on increasingly high-end models.

The strategy seems to be paying off. Despite this reduction in sales, Ferrari third-quarter revenues up 6.5 %1.644 billion. In addition, adjusted EBIT reached 467 million euros, with an impressive margin of 28.4 %. These figures prove that Ferrari continues to grow, not only in volume, but also in profitability.

The successful models that power Ferrari

Sales of models such as the Ferrari Purosangue and Roma Spider were a great success. According to our readings, the Purosnague SUV accounts for 10 to 20 % of sales in the United States. The limited-edition Ferrari F80 was also a great success, with all units already reserved, reinforcing the brand image and attracting a loyal clientele of collectors.

Ferrari is also banking on hybrids for the future, with over 55 % of its current sales represented by plug-in hybrid (PHEV) models. The transition to greener vehicles seems to be bearing fruit. Another major step forward will be taken in 2025 with the first electric Ferrari 100 %.

Outlook for 2024: a realistic target of 14,000 units

In 4 countries alone, Ferrari added 800 units over 11 months. If this positive trend continues in other markets, Ferrari could exceed 14,000 units by 2024. Indeed, current figures point to continued growth, which could lead to sales approaching this symbolic figure. By 2023, Ferrari had sold 13,663 units, while Lamborghini had limited sales to 10,112. A gap that shows Ferrari's advantage over its main direct competitor, but that's not all. which is tending to shrink, as we saw in a previous article.