In recent years, the prancing-horse brand has distinguished itself as much by its profitability as by its prestige. If Ferrari sells relatively few cars compared to the automotive giants, its net profit per vehicle continues to grow... to the point of almost doubling in just a few years. A look at the figures that show how Ferrari manages to combine exclusivity with unprecedented profitability.
To calculate it, we based ourselves on net profit, which reflects what's actually left in Ferrari's coffers after all expenses (production costs, salaries, taxes, interest). This is what can be reinvested or distributed.
Recent data (2019-2024) reveal that in 2019, Ferrari was already pocketing around €68,900 in net profit per car sold. By 2024, this figure had risen to €110,400. In the meantime, the rise has been almost continuous:
| Years | Sales | CA | Benefits | Profit per car |
|---|---|---|---|---|
| 2024 | 13752 | 6.67 billion | 1.52 billion | 110 400 € |
| 2023 | 13663 | 5.97 billion | 1.25 billion | 91 500 € |
| 2022 | 13221 | 5.09 billion | 939 million | 71 000 € |
| 2021 | 11155 | 4.27 billion | €833 million | 74 700 € |
| 2020 | 9119 | 3.46 billion | 609 million | 66 800 € |
| 2019 | 10131 | 3.76 billion | 699 million | 68 900 € |
In just a few years, the Italian automaker has boosted its net profit per car by more than €40,000. A performance that few automotive players can match.
Sales growing at a slower pace than profits
If we compare sales volumes, we can see that Ferrari has not exploded its production figures. The brand prefers to maintain its aura of rarity to preserve its luxury image. In 2024, it delivered 13,752 vehicles, a slight increase of 0.7 % on 2023 (13,663).
The result: despite a moderate increase in sales volume, Ferrari's total net profit will reach €1.52 billion in 2024, compared with €1.25 billion in 2023. The automaker thus makes the most of every vehicle sold.
Towards even higher profitability?
Ferrari is already planning to invest heavily in electrification (with the "Ferrari Elettrica" project) and over-the-top customization. The company is also banking on its worldwide reputation in Formula 1 and lifestyle (derivative products, exclusive experiences, etc.). All this suggests that Ferrari could continue to boost its profits per car even further, consolidating its unique status in the automotive industry. By comparison, Porsche earns around €18,000 per car, Mercedes €5,600, BMW €4,600 and Tesla €3,800.
That is, if the profit per car has almost doubled in just a few years, this is also the case for the bonus distributed to Ferrari employees.
English 
French 
Italian 
Spanish 
Portuguese 
German 
Japanese 
Turkish
Ferrari represents the Italian miracle and Italy at its best. It's also a luxury brand, and has long been the most profitable automotive brand.
I'll probably never own a Ferrari, but I'm always in awe when I see and hear what a Ferrari sounds like. No other car brand is on Ferrari's level.
And of course
Porsche is a worldwide phenomenon, always a step ahead and with an astonishing ratio of engine capacity to track records that even Ferrari finds hard to match...I'll pass over Lamborghini, which is a match made in heaven. And then there's the feeling. Kind regards
It's true ferrari is ferrari me j
I've been lucky enough to own 2 of them, a 328 and a 360. Every time I turn the key, I'm thrilled 💚🤍❤️🏁🚗🏎️😄👍
Guten Tag , ich bin seit 2006 Ferraristi mit VIP Status und muss sagen das der 430, 458 , F8 die besten für mich sind. Der F8 ist aber für mich der schönste und beste zum fahren . Leider habe ich meinen bestellten Purosangue, den ich schon 2021 bestellt hatte nicht in 2024 bekommen und bin sehr verärgert auf meinen Händler. Dann noch die Preiserhöhung von fast 60.000€ ist schon heftig. Nur so kann man richtig Geld verdienen als Firma. Ob das mit den Elektro Ferraris dann so weitergeht, glaube ich nicht. . Grüße 🖖