Alfa Romeo: registrations up sharply in the first quarter of 2025, France becomes number 2!

The first quarter of 2025 is positive for Alfa Romeo. After two years of stagnation, the Italian brand is on the rise in several markets, with particularly impressive performances in Italy and France. While some countries are still struggling to keep up with the trend, overall progress is undeniable.

Country	January 2025	February 2025	march 2025	Total	Evolution
Italy	2276	2308	3916	8500	30%
France	656	643	789	2088	74%
United States	460	743	749	1952	-15%
Germany	572	649	713	1934	20%
Spain	335	373	233	941	-6%
Turkey	113	96	138	347	7%
Japan	67	55	102	224	-26%
United Kingdom	69	56		125	-6%
Switzerland	67	86	97	250	10%
Austria	87	153		240	70%
				16601	21%

Strong growth in Italy

In Italy, the brand's birthplace, Alfa Romeo recorded a 30% increase in registrations in the first quarter of 2025, a very positive result after two years of stagnation. This upturn in form is certainly an encouraging sign for the brand which, after a difficult period, seems to be back on the growth track, with a total of 8,500 registrations.

France, the brand's new driving force

In France, Alfa Romeo managed to surprise with a 74% increase in registrations compared to 2024, and even a 125% increase compared to 2023. In March, the brand achieved almost 800 registrations. This strong momentum means that France is now Alfa Romeo's second best-performing market, ahead of countries such as Germany and the United States.

A worrying decline in the United States

Despite notable performances in certain countries, the United States remains a difficult market for Alfa Romeo. It used to be the brand's second-largest market, a decline of -15 % compared with the first quarter 2024, in particular due to dependence on the Giulia and Stelvio models, whose appeal no longer fully meets demand. The Tonale, despite a price reduction and a new engineis not enough to compensate. In addition, Trump's tax on automobile imports could play a role in the brand's future sales.

Spain and Japan: contrasting performances

Spain, although marked by a decline of -6 % compared to 2024, had a very good March, with nearly 600 registrations. However, it is still too early to judge whether this trend will continue for the year as a whole.

Japan, meanwhile, suffered a significant decline of -26%. This drop is largely due to the absence of the new Junior model, which should nevertheless be on sale in this country in a few months' time, offering a glimmer of hope for the brand in this crisis-hit market.

Junior, the driving force behind Alfa Romeo's progress

But what's really driving Alfa Romeo's progress? The Junior, without a doubt. It now accounts for a large proportion of the brand's sales, particularly in France, Italy and Spain, where it has been particularly well received. This model, which has been the subject of numerous articles on our site, now seems to be meeting needs by attracting a new clientele. A more detailed article on the Junior and its impact on registrations will be published shortly on Italpassion.