Alfa Romeo reports exceptional sales in early 2025: is it enough?

The figures are in: after a promising january, Alfa Romeo continues its momentum in February 2025. The Italian brand's overall performance is up on last year, with a total of 9,864 registrations in the first two months of the year in the top 10 countries. Enough to arouse enthusiasm, even if the question remains: Is it enough to bring Alfa Romeo back to the heights of yesteryear?

The Junior SUV continues to seduce

Already a hit in January, Alfa Romeo's Junior SUV confirmed its success in February, particularly in key markets such as Italy, France and Spain. It alone accounts for a significant share of the brand's total sales in these countries:

• Italy 2,764 Juniors out of 4,584 registrations
• France 876 Juniors out of 1,299 registrations
• Spain 461 Juniors out of 708 registrations

Although we don't yet have precise figures for Junior in other countries, it's clear that this new SUV plays a major role in Alfa Romeo's dynamic growth. It remains to be seen whether the craze will continue as the months go by.

Contrasting performances by market

Compiling data for January and February 2025, Alfa Romeo registrations total 9,864, up +17 % on n-1 and +26 % on n-2. In some countries, growth was very strong, while in others it was less so.

Country	January 2025	February 2025	Total Jan-Feb	Change vs n-1	Change vs n-2
Italy	2 276	2 308	4 584	+20 %	+29 %
United States	460	743	1 203	-19 %	-14 %
Germany	572	649	1 221	+14 %	+52 %
France	656	643	1 299	+62 %	+148 %
Spain	335	373	708	+67 %	+71 %
Turkey	113	96	209	-1 %	-44 %
Japan	67	55	122	-15 %	-45 %
United Kingdom	69	56	125	-6 %	-7 %
Switzerland	67	86	153	-14 %	+10 %
Austria	87	153	240	+70 %	-4 %
Total	-	-	9 864	+17 %	+26 %

There are several points to bear in mind:

• In ItalyThe +29 % growth over n-2 is remarkable, and enthusiasm for Junior remains high.
• In France and in SpainAlthough the figures are more modest than in Italy, the increases are particularly impressive, respectively +148 % and +71 % vs n-2, thanks to Junior's popularity.
• The US market remains mixed: the rise in February (743 vs. 460 in January) has not yet offset the declines compared to n-1 and n-2 (-19 % and -14 %). This is one of the few countries where Junior is not sold. It remains to be seen whether the arrival of the 2.0L engine in the American Tonale will boost sales.

A satisfactory growth rate... but is it enough?

With almost 5,000 registrations per month over the January-February period, in the top 10 countries mentioned above, Alfa Romeo is on an annual base of close to 70,000 vehicles, a level similar to that of 2023. Certainly, we're seeing a clear rebound from the lows of recent years, and some markets (such as France) are showing spectacular growth dynamics.

However, the brand's historic targets and ambitions to pass the symbolic milestone of 100,000 annual registrations remain out of reach for the time being. Ihis pace will have to be maintained, or even accelerated, over the coming months if we are to match the figures of more than a decade ago.

Alfa Romeo has thus begun the first two months of the year on a positive note overall, with good prospects thanks to the Junior SUV, which is clearly attracting interest in Europe. So the question "is it enough? The new Stelvio presented in 2025 will probably not be marketed until early 2026, so we'll have to rely on the new versions of the Junior like Q4or the Tonale restyling mid-2025 to further increase the numbers.