Alexandre
After a mixed start, theAlfa Romeo Junior has reached a major milestone. In early February, the Italian brand announced to have taken more than 22,000 orders for its new compact SUV, exceeding the target of 20,000 units by the end of January 2025.
An ambitious goal... and a successful one
At the Brussels Motor Show, Santo Ficili had clearly stated its intention to boost sales ofAlfa Romeo. The Junior, launched in April 2024, was then tasked with proving that the brand was still capable of competing in the compact SUV segment. Target of 20,000 orders set for end of January 2025 might have seemed out of reach, especially given the initial figures: October 2024, Alfa Romeo recorded only 10,000 orders for the Juniorhalf that of Tonale for an equivalent period.
Despite this delay, the Milan-based company has been able to pick up the pace. Recent announcements confirm that the 22,000 order mark has now been passed, thus validating Santo Ficili's strategy: media exposure, targeted sales offers, and gradual deployment in key European markets.
A high proportion of registrations
While the number of orders is an important indicator, it needs to be translated into registrations on the various markets. Visit Alfa Romeo figures for January 2025 show good momentum:
| Country | Total Alfa Romeo sales (Jan. 2025) | Junior (Jan. 2025) | % sales |
|---|---|---|---|
| Italy | 2276 | 1402 | 62 % |
| Germany | 572 | 318 | 55 % |
| France | 656 | 488 | 74 % |
| Spain | 335 | 229 | 68 % |
In France, the Junior even accounts for almost three-quarters of total Alfa Romeo sales. Italy, the brand's home market, also remains an essential pillar: over 60 % of Alfa Romeo cars sold in January were Juniors. While Germany seemed reluctant in 2024, figures for January 2025 are also positive there.
Keeping up the pace to do better in 2025
However, nothing is yet certain. The pace of orders posted in January 2025 must be maintained over the coming months, and must be translated into registrations. The Junior hybrid will arrive in Italy in 2025, and is not yet available in Japan, nor will it be sold in the US, a key market for the brand. As a reminder, after missing its 2024 targetAlfa Romeo obviously wants to do better in 2025. Stay tuned.
It's the PURETECH that's holding me back. I've asked for a takeover offer. I'm in no hurry, I'll see what they come up with.
Clearly, with the 1.3 l firefly, there'd be even more orders, because we'd be able to add up alfists and new customers.
Good luck if you buy a 1.2 puretoc version.
@LeLillois: this is a new generation of engine that has been extensively reworked.
Peugeot has been offering an 8-year warranty on all its models since the start of the school year in 2024, and Citroën has just aligned itself with this since January 2025.
I think Alfa should offer something similar in the near future.
If you opt for a 3/4-year lease with an extended warranty, you're not taking much risk.
This new engine is efficient and effective in a B-SUV, if not sporty.
It's a shame that an Alfa Romeo is just a 2008 in disguise.
A magnificent success!!!
Hey, ....le Teddy, have you just been born?!!!! Combien de clonent chez wv par ex, entre Skoda, Seat, cupra et j' en passe .....misère !!!! Or.....minable .....
@Teddy: to be precise, the Junior is more of a technical Siamese twin to a DS3 or Opel Mokka.
The CMP platform is available in several configurations, and the one adopted by the Junior is similar to that of the DS and Opel in terms of wheelbase and dimensions. The 2008 II is based on the most extensive version of CMP in terms of dimensions and wheelbase: the Peugeot SUV is larger and more livable than the Alfa.
As for design, the 2 cars are quite different. The 2008 II is released in 2019...
The big problem, not to mention the line, which doesn't make Alfa at all, is the engines. In an Alfa, you need Alfa engines, not crap from other manufacturers, and they didn't learn their lesson with the 159, a breathtaking line that was a commercial failure mainly because of its engines from elsewhere. Alexandre, you know everything, can you explain why these incompetents at Alfa never put into production the Kamal presented in 2002, which was unanimously acclaimed by both the press and the public? When we see the success of the X1 X3 X5 GLA Q3 Q5 etc...Of course, the Stelvio is a great SUV, but it came out far too late, and was no match for the competition, which has been going strong for 2 decades. And now they've come up with 2 SUVs, a Tonale and a Junior, 20 years after the competition, which, unlike the Kamal, have nothing of Alfa Romeo in their genes!