Since its launch, the SUV Alfa Romeo Junior divides enthusiasts. A design deemed un-Latin, a PSA technical base... this compact model has clearly not won unanimous approval among aficionados. Yet despite the storm of criticism, recent figures seem to prove that the Junior has found its audience.
Strong growth in orders
Last month, Alfa Romeo has reached a symbolic milestone: over 30,000 cumulative orders for Juniorall engines combined. A performance which, with each passing week, seems to prove wrong those who predicted a commercial flop.
But orders aren't everything. It's the actual registrations that measure a model's true success on the market. So what place does the Junior really occupy in the Alfa Romeo range at the start of 2025?
Figures for Europe's top 4: Italy, France, Germany, Spain
We've analyzed registration data for Alfa Romeo's four main European markets. Here are the figures for first quarter 2025exclusively for Junior :
| Year 2025 | Italy | France | Germany | Spain |
|---|---|---|---|---|
| January | 1402 | 488 | 318 | 229 |
| February | 1362 | 388 | 394 | 232 |
| March | 1563 | 547 | 434 | 145 |
| total Junior | 4327 | 1423 | 1146 | 606 |
| total Alfa Romeo | 8500 | 2088 | 1934 | 941 |
As a result, Junior accounts for 51 % of registrations in Italy, 68 % in France, 59 % in Germany and 64 % in Spain. It's not a breakthrough, it's a clear domination of the current range. This model has become the backbone of Alfa Romeo sales in key European markets.
To put this into perspective: in Q4 2024, these same countries had registered 3,729 Juniors. If we add the 7,502 registrations in Q1 2025, that makes a total of 11,231 units delivered over these two periods. This would leave around 13,000 orders to be filled, in line with the 30,000 orders announced.
What about Junior electric?
The Junior is available as a 136 hp hybrid internal combustion engine, as well as a 156 hp 100 % electric version. Here too, results vary enormously from country to country.
Of the 4,327 Juniors registered in Italy, only 404 are electric, i.e. just 9 %. In France, the share climbs to 25 % (357 out of 1,423), while in Germany it falls back to 6 % (68 out of 1,146). Spain has yet to release precise figures for the electric version.
This heterogeneity shows that electric juniors remain marginal in several key markets, except in France, where the offer seems to be more attractive.
A success... but a fragile one?
So, is Junior a success? Yes, but only under certain conditions. With this model, Alfa Romeo demonstrated its ability to appeal to a wider customer base. However, history has taught us that Alfa Romeo sales curves often follow the same trajectory: a good start... then a brutal plunge. What we we recently demonstrated with the Giulia and Stelvio.
To make Junior a lasting success, it should maintain a rate of 4,000 to 5,000 orders per month throughout the year. A challenge worthy of its ambition to become the brand's best-seller.
In short, the figures for the first quarter of 2025 prove the most skeptical wrong. But there's still a long way to go to turn this into a marathon. And you can count on us to keep an eye on it!
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Sales or no sales, we can even argue about it for another 1 or 10 years, but the Alfistas have given their verdict, and it's irrevocable: the Junior is not a real Alfa Romeo.
Trying out the Junior Veloce makes you think the exact opposite. It's a true Alfa Romeo. You can't always be negative.
Good for Alfa Romeo, but hard to understand why. This car is not a true Italian. A lame 3-cylinder engine.
One swallow doesn't make a spring.
All those who have wanted to buy this model have done so.
A year from now...we'll see.
There's nothing Alfa about this car...
Where's the Belezza? Even the Mito, given its size, had a symbiosis of elegance and sportiness.
In fact, after 10 years, it's still beautiful to look at.
This front end is too busy. A mutant German-Asian mix.
Nevertheless, I hope I'm wrong.
But I still treasure my Giulia Veloce.
Hello,the car itself is no problem,I'm satisfied with the driving,but having the vehicle since December 24 I still can't get Connect plus which theoretically is offered for 36 months,despite my many calls to customer service.
Service is a zero at dealerships
I believe that the sales are of origin and sold to the salesmen of big company i.e. they sell some to the bosses of the ,of vivendi,of Danone ,of mondelez ,of barilla, etc they yes can buy much and all the companies of the government
In March I ordered a Junior Veloce rosso Brera, sport pack, techno pack and panoramic sunroof...
As for the other versions, the Alfistas may be right, the Alfa Romeo DNA may be missing... but as for the Veloce version, there's no doubt... it's a real Alfa... you have to try it to give your opinion...
Grazie agli ingegneri Alfa Romeo per il lavoro compiuto... 😀😀
Un Alfista...🇮🇹😀
Congratulations on your purchase, Enzo!
Indeed, having tested the Veloce version on the racetrack at the brand's invitation: it's a real Alfa!!! Hyper-dynamic, healthy handling, truly sporty performance and a top driving position. With the sports pack, the interior takes on a whole new dimension: the Sabelt seats are sublime. In Brera red: you've got the best configuration.
Bravo again: you're going to have a ball!
Congratulations on your order. I can confirm: the Junior Veloce is a real Alfa Romeo that's a pleasure to drive. And for the exterior and interior design, it's very good. Having tried it out myself, I can confirm all the positive opinions. I don't know about the less powerful electric model or the PureTech hybrid, as I haven't driven them myself.
So much the better for the brand. As for the model, everything has been said. It's a Stellantis clone, but in the end, the Italians have done pretty well for themselves, given the specifications imposed at the time by the Cost Killer! What it lacks is an engine worthy of the name, a warm and more qualitative interior, and a reworked front grille!
The first thing that attracts buyers is the look, and it's a good one.
Now the cars all have the same base. So it's a rebadged Peugeot Opel etc.
Looking for an esparto doesn't make sense today, you're in the wrong era.
A Nissan Juke in profile looks more alfa than this Junior...
Calling this thing an Alfa is an insult to the Alfa Romeo brand, even if the design isn't Alfa at all, but you've got to live with it. The 2002 Kamal had Alfa DNA, and its failure to go into production will forever remain a mystery, but to come back to this pseudo Alfa called Junior, daring to motorize it with Peugeot crap means that all it has of Alfa is the logo and nothing else!
Dear Enzo,
A 3-cylinder Alfa.
I repeat, a 3 cylinder Alfa!!!!
I wonder if any of you are even remotely lucid.
RV tells us that the design is successful.
Remove the Rear Badge and no one finds the Alfa DNA.
And the front is a Seat...I understand better the Chief of Alfa Design...if the design of the new Stelvio is similar, then DNA lost, I'll buy a BYD.
I believe we are living in the 3rd industrial revolution... I distinguish the veloce 280 cv electric from the others, whether you like electric or not...
The Veloce will forever be the 1st electric sport version of Alfa Romeo...
The last real Alfa, then, if we want to be purists, dates back to before the fiat takeover, in 1986, before the Alfa 164, the first Alfa built under the Fiat era...
I think we're fighting the wrong battle... I'd like to thank Fiat and today Stellentis for still allowing us to talk about Alfa...
If the donkey goes to Mecca, he won't come back a pilgrim.
I'm waiting for January 21, 2026.
We'll see if the agreement to change French/Italian management every 5 years is respected.
No Italian would ever let such a design come out, with a 3-cylinder.
Some manufacturers must be drinking champagne and laughing out loud.