Lamborghini: a slight slowdown in registrations at the start of 2025, which can be explained...

After a string of record-breaking years, Lamborghini like Ferrari, seems to be experiencing a slight slowdown in sales. The months of January and February 2025 showed a downward trend in several of its main markets. If we take the figures for these first two months of the year and compare them with those of the previous year, some interesting divergences emerge.

In the United States, the brand's biggest market, registrations fell by 15 % in January and February 2025, with just 448 vehicles registered, compared with 530 over the same period in 2024. Germany, another key market, is no exception to this trend, recording a drop of 8 1TP3Q, with a total of 207 registrations compared with 225 last year. While these two countries, Lamborghini's historic engines, are experiencing a slight slowdown, other markets are posting more solid performances.

In Italy, the brand recorded an increase of 42 % compared with 2024, with 102 registrations versus 72 the previous year. Japan, meanwhile, grew by 8 %, although volumes remained modest. Australia and France, still smaller markets, saw exceptional increases. Australia saw an explosion in sales with +100 % (54 registrations versus 27 in 2024), while France achieved impressive figures with +186 %, going from 7 to 20 registrations.

The figures may seem surprising at first, but there are a number of reasons for this. First of all, it's important to note that these are registrations, not orders. Thus, the slowdown in registrations could be linked to an adjustment in deliveries, notably with the replacing the Huracan with the all-new Temerario.

The Revuelto, the brand's flagship model, has been a real success, with an order book already filled up to the end of 2026. However, the renewal of the range, with the Temerario presented in August 2024, could have an impact on registrations. First deliveries of this model will not begin until the second half of 2025, which suggests that Lamborghini is delivering the last Huracans, while production of the Temerario gets underway.

It's important to stress that this slowdown in registrations is probably only temporary, due in part to model replacement and the ramp-up of the Revuelto. Once deliveries of the Temerario are underway and volumes have been adjusted, Lamborghini could well return to growth in the second half of 2025.