Alexandre
According to Bloomberg, Maserati has decided to relocate production of its prestigious Granturismo and Grancabrio models. A common-sense decision that is beginning to shape the brand's future.
Currently, the new Maserati Granturismo and Grancabrio are produced at the Mirafiori plant, in Turin, where they share the production line with the electric Fiat 500. However, this situation no longer corresponds to Maserati's ambitions for its iconic models. Between 75 % drop in production at Modena plantand a new Fiat model due to be produced at Mirafiori at the end of the year, it was time to return to our roots. Indeed, the previous generation of these Granturismo and Grancabrio models were produced in Modena, a plant that today houses the Maserati MC20 supercar. A return to Modena seems an obvious choice.
In our opinion, relocating the Granturismo and Grancabrio to Modena is a wise choice. These vehicles, while representative of the Maserati image, are not intended for mass production. Bearing in mind that the Modena plant has an estimated production capacity of around 5,000 units a year, it's clear that this decision meets the needs of both models. It also allows Maserati to highlight its iconic models as being made in one of Italy's most prestigious factories, just as Ferrari has its Maranello plant, and Lamborghini has its Sant'Agata Bolognese factory.
This relocation is also excellent news for Maserati's image. Indeed, by returning to Modena, the Granturismo and Grancabrio get closer to the very essence of the brand, while benefiting from a high-level production environment. This reinforces the image of these two models, produced alongside the MC20 supercar.
This strategic turnaround also confirms the information shared on our Italpassion website three months ago, where we already mentioned this possible relocation of the Granturismo and Grancabrio models to Modena.. So it seems that Maserati has chosen to take a step forward to guarantee the prestige of its cars while optimizing its production capacities.
All is not lost at the Mirafiori plant, however. Although it will lose production of these two models, it will continue to play a key role in the production of the new Fiat 500 hybrid, due to be launched by the end of the year.
This announcement may not be the last. According to sources close to the matter, Further details may be revealed in the days following March 19, when John Elkann, Chairman of Stellantis, is due to address the Italian Parliament in Rome.